Old Yeller Dog Food. Seriously?

Marketing is a tricky thing.  Big companies spend millions of dollars testing and focus-grouping their marketing strategies, or so I believed until I ran across this at the local Megalo-Groceryland:

A bag of Old Yellar Dog Food.  Seriously?
The Dog Food for Fido’s Last Meal

I promise, this picture is un-retouched.

So let’s review:  Old Yeller is a 1957 Disney film about a Boy and his Beloved Dog in which Boy ultimately has to shoot Beloved Dog because he has rabies.  Yeah, they just don’t make Boy-And-His-Dog movies like they used to.

So Old Yeller Dog Food got me thinking – If they can successfully name a dog food after a rabid dog with a fatal gunshot wound, anything is possible in the world of marketing.  After all, there’s already Amelia Earhart Luggage.  Do those bags ever reach their destination?

Click! Read the rest of the story…

I was hoping you’d stop by. Please leave a comment,
say howdy on social media, or sign up to get posts by email.
Also, check out my “short takes” at JTAisMe.com.