Pax et Bonum et Semper Fidelis or Don’t Call St. Francis A Sissy!

You’ve no doubt heard of St. Francis of Assisi. This Catholic saint lived during the Medieval Period and was known for being a man of peace and caring for the poor.

In the modern era, however, it looks like things may have changed. I’m wondering if I missed the Quentin Tarantino version of the Life of Saint Francis, one in which the titular character threatens to “get medieval on your assisi”

You see, I passed this car today on the highway.

 

Semper Fi bumper sticker on St. Francis' car

From this we learn a few things:

The modern St. Francis of Assisi drives a red Impala

The modern St. Francis of Assisi was a marine. Twice.

I take great pictures while I drive

I love irony, so I loved this car. St. Francis’ motto was Pax et Bonum, Latin for “peace and goodness be with you.” He often closely identified with St. Francis Prayer which includes these lines:

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HEED Buys a Hat

Robert Wadlow Tallest ManWhen I was a kid, I loved the Guinness Book of World Records.  I was tall for my age, so I thought I would grow up to be a giant (I failed).  I was fascinated by Robert Wadlow, the world’s tallest man who grew to be 8 feet 11 inches tall.  I used to wonder, “Where in the world could he buy clothes that fit?”

Little did I know that a similar question would one day apply to me.  My conundrum became, “Where in the world can I buy a hat that fits?”  If you missed it yesterday, I have a colossal cranium.

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Old Yeller Dog Food. Seriously?

Marketing is a tricky thing.  Big companies spend millions of dollars testing and focus-grouping their marketing strategies, or so I believed until I ran across this at the local Megalo-Groceryland:

A bag of Old Yellar Dog Food.  Seriously?
The Dog Food for Fido’s Last Meal

I promise, this picture is un-retouched.

So let’s review:  Old Yeller is a 1957 Disney film about a Boy and his Beloved Dog in which Boy ultimately has to shoot Beloved Dog because he has rabies.  Yeah, they just don’t make Boy-And-His-Dog movies like they used to.

So Old Yeller Dog Food got me thinking – If they can successfully name a dog food after a rabid dog with a fatal gunshot wound, anything is possible in the world of marketing.  After all, there’s already Amelia Earhart Luggage.  Do those bags ever reach their destination?

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I was hoping you’d stop by. Please leave a comment,
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Also, check out my “short takes” at JTAisMe.com.