Marketing is a tricky thing. Big companies spend millions of dollars testing and focus-grouping their marketing strategies, or so I believed until I ran across this at the local Megalo-Groceryland:
I promise, this picture is un-retouched.
So let’s review: Old Yeller is a 1957 Disney film about a Boy and his Beloved Dog in which Boy ultimately has to shoot Beloved Dog because he has rabies. Yeah, they just don’t make Boy-And-His-Dog movies like they used to.
So Old Yeller Dog Food got me thinking – If they can successfully name a dog food after a rabid dog with a fatal gunshot wound, anything is possible in the world of marketing. After all, there’s already Amelia Earhart Luggage. Do those bags ever reach their destination?